Steven Prentice says that on social media, "we endured years of clickbait come-ons that used the jaw-drop technique: 'Check out this top 20 list of celebrity red carpet mistakes —No. 14 made my jaw drop!"' and so on. But he also says using fear like this can really come in handy in your marketing if you know what you're doing. Learn how fear can be used for good. #contentmarketing #fearfactor #usingfearforgood https://bit.ly/3QyZSVx

"The first expectation I place is on myself. I will not allow myself to go on autopilot or disconnect my humanity from my work. I make sure that trickles down to my team and that they know I don't expect that from them, either." ~ Kelly Glass, editorial director, Kindred by Parents https://bit.ly/3zq6BKS

Despite their differences, PR and content marketing share common goals. Both require mastering a diverse skill set to build your brand.

Build a banking brand at scale while still tailoring to people's individual needs through content marketing. One great example: SoFi Learn, which curates content for people at all life stages.

Think of your newsletter as a product. Clearly articulate your target reader and spell out how signing up for your newsletter will improve their life or business. 📩 https://bit.ly/3paNkIP

"In person, we make eye contact to boost oxytocin, which is that social feel-good hormone. So, let's try to re-create that online, too." ~ Lorraine Lee, virtual keynote speaker and editorial director at Prezi. Learn how you can re-create eye contact over video. https://bit.ly/3RRBJuu

For many consulting firms, the stumbling block for great content marketing is finding the courage to stand apart from your competitors. *What value do you provide that no one else can? *How do you package that expertise into accessible marketing content? *Where do you distribute and promote it to reach the people who need your expertise the most? Join Rep Cap CEO Mary Ellen Slayter for this Sept. 29 webinar, where she'll walk through how to publish high-quality, differentiated content at scale that drives business impact. ✅ https://bit.ly/3TUGQvt

Sometimes it can take us a while to realize that we can turn our dreams into reality. We'll go into different fields that we are good at, but don't give us that spark. It's not until a pivotal moment that we take the risk to go after what we want. And this is what happened with Katrina Otuonye, writer and blog and editorial manager at Truveta. With a background in English, math and sciences, she's created the career of her dreams. "I get to use all of this information in my brain at the same time. I'm reading up on health inequities and working on a style guide and talking to the team about my love of em dashes. It's a great fit for me," she says. https://bit.ly/3AUgW2t

Betterworks makes work better. And you know what? They also make HR Tech parties better! 👇 https://bit.ly/3wAVq1q

Effective content marketing raises awareness of your consulting firm's brand, builds trust with prospects and solidifies your client relationships. Join Rep Cap CEO Mary Ellen Slayter for this Sept. 29 webinar, where she'll walk through how to publish high-quality, differentiated content at scale that drives business impact.⤵️ https://bit.ly/3wpL4kQ