Your signature story does more than just tell a good story. It's a differentiator that connects facts to emotion while helping your audience bond with your brand. #signaturestory #storytelling #branding https://lnkd.in/drG4VEVM

The financial services industry is built on relationships, which means you're always working to earn trust and prove your value to customers. Content marketing for financial services is a powerful way to build that trust and earn loyalty over time. https://lnkd.in/grai88RG #contentmarketing #financialservices #bankmarketing

Headlines and subheadings are also important places to apply your keyword research for SEO. You want headlines that make people curious for more, and you also want to help your blog post or article rank for your target keyword or keyword phrase. Anatomy of the Perfect Blog Post https://lnkd.in/dVRNiTVQ #contentmarketing #SEO #editingtips

To write a pitch that stands out, you have to tell a good story ~ Mary Ellen Slayter, Rep Cap CEO & founder. Learn more essentials when pitching to journalists. https://lnkd.in/gVEUwexn #PR #contentmarketing

Chances are your organization is full of people who aren't shy about the experience, expertise and opinions they bring to their work each day. What's one idea or topic area do you want to be known for? When people think about your organization, what do you want them to say? Discover why the answers to these questions are the essence of your thought leadership program. #thoughtleadership https://lnkd.in/g5X7qXJG

Instead of thinking about PR and content marketing as separate disciplines, start thinking about how you can apply the techniques of both in your daily work. What can PR teach you about extending the reach of your content marketing? https://lnkd.in/gf5mjabc #contentmarketing #PR

"If we really do head into a recession, what can I do to improve my odds of keeping a steady job?" Paul Chaney has a few helpful ideas. #contentmarketing #ContentTherapy https://lnkd.in/gTPAv5_A

Associations have to provide unique value to members if they want to grow. Proprietary content and research can help you do that at scale. https://lnkd.in/gNh7P9F5 #associations #contentmarketing

"The problem is that there's so little space for a Black woman who didn't go to an expensive top journalism school, who has no financial safety net and no generational wealth, no other income-earning adult to lean on and zero connections through a friend of a friend to break into journalism." — Kelly Glass, editorial director, Kindred by Parents. Learn more about Kelly's experience breaking into the #journalism world and how she is helping to create a space to tell stories that matter to the BIPOC community. https://lnkd.in/gUyffHP4 #blackstories

Research shows that many brands already realize the power of using PR as an organic method of supporting content marketing. Explore how PR and content marketing work together to increase brand awareness, expand audiences and foster relationships with industry experts. https://lnkd.in/gVUaYPje #contentmarketing #PRandcontentmarketing #brandawareness