We all know that a well-developed marketing strategy is crucial for a successful business. Marketing allows you to connect with your target audience, find new leads and build customer loyalty. However as time goes on, it changes, and with that, our strategy should too. In our recent blog post, we cover five different trends to keep in mind when you are building out your marketing plan for 2023. Check it out below! https://hubs.ly/Q01y3WBL0

Have you heard of hashed emails? Hashed emails are "anonymized email addresses that are encrypted into a unique character code that can be tracked across the web, including any platforms, browsers, or devices." Recently hotels have been facing hurdles when it comes to targeting customers in their multichannel marketing campaigns. With this implementation, hotels are able to gather information without sharing a person's identifiable information, you can read more about this implementation below!

What is content mapping? Content mapping is a multi-step process that will help you deliver the right message, to the right demographic, at the right time. Throughout this process, you will be able to define your buyer's persona, and customer journeys, and even audit your current marketing situation. When you do this it sets you a clear vision of what has worked in the past and what you should shift now.

What is first-party data? First-party data is the information a company collects directly from its customers and owns. This information allows you to be personable with your customer base because it allows you to be aware of your customer's behavior. You can establish a direct and trustworthy relationship with your clients. How are you using your first-party data?

When you think of the golden arches, you immediately think of Mcdonald's. When you see the red bullseye, you instantly think of Target. Why? Simply put, these brands nail down these three features so well: Having a consistent theme Color palette Font scheme Collectively, these brands have been strategic in creating an identity that we can all remember. What does your brand identity look like?