Launching a brand from farmer's markets to scaling in retail, how Swaggr built a loyal brand following👣 Ecommerce Straight Talk Episode 15 is LIVE!! This week we're chatting with David Katz, the CEO of Swaggr! Swaggr has created products around sustainability & recyclable plastics♻️You won’t want to miss it!! #retail #loyalfollowing #sustainability #recyclableplastics #swaggr #ecommercestraighttalk #spraguemedia

📚🍎Back to school & Back to the office👔💼 While for our kids, they're excited to get back to the classroom & spending time with their peers…As for the work force, why are we not?🤔 Is it because we all really don't want to be working? ... We have to for $$$, right? I mean, we didn't really want to be back in school either! Maybe it's the lack of friendships we have as we age? 💡Interesting concept to think about💡 Would you work somewhere, for less pay, if you really enjoyed the people you work with?

🎯 Margins, 🎯 Multipliers, and 🎯 Manufacturers, How To Sell Your Ecommerce Store with Jeet Banerjee 👏 ✨ Ecommerce Straight Talk Episode 14 ✨ From entering the Ecommerce space to exiting, how you can build an efficient Ecommerce store with Jeet Banerjee. Jeet is an #Entrepreneur who has started, scaled, and sold over 7 Ecommerce brands. Watch the full episode on YT 👉 https://lnkd.in/eqhhWhNh Join us in talking about all things Ecomm, including: - How to find and vet #manufacturers. - Best time to exit the market. - How to sell your #Ecommercestore for the most profit. - What #margins you should be aiming for. - When to maximize your own industry knowledge. #ecommerce #retailers #grocery #retail #shopping #omnichannel #brands #marketing #advertising #digitalmarketing #branding #brand #facebookads

💣 Knowledge Bomb 💣 Did you know you can retarget potential customers who've checked out your products on Facebook or Instagram Shops💡 Here are 5 simple steps on how to build out your custom audience➡️ 1. Go to audience section 2. Create custom audience and select "Shopping" 3. Select FB or IG page and account 4. Change the dropdown to "people who have veiwed products" 5. Save it! Test this audience & tell me what you think🤩 These types of audiences will become even more useful as time goes on & as FB starts to push more people to Shops, while trying to combat the increasing iOS clench!

💣 Knowledge Bomb 💣 For those of you doing e-commerce, this is a GREAT custom audience you should be setting up: 1. Go to audiences section 2. Create custom audience and select "website" 3. Change the dropdown Event to Purchase 4. In the Retention box change days to 180 4. Select the "refine by" dropdown and change to "aggregated value" 5. In the optional parameters box choose "frequency is greater than or equal to 2" 6. Create Custom Audience! Retention is often missed in advertising...Strategies are normally built around Acquisition. SO while you're doing that, we're out here gettin 7x-11x on our retention campaigns! Bought time you started doing this too, don't you think?