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Sprague Media is an Advertising Agency that Specializes in Increasing eCommerce Stores' ROI.

5 Tips to Improve Your eCommerce Brand Identity in a Noisy Economy Today’s digital landscape is more fragmented than ever! Competition across industries and niches is more fierce than ever. While eCommerce brands of all sizes are struggling to find their niche and expand, a small but growing number of retailers are finding success by [&#8230;]
The post <a rel="nofollow" href="https://spraguemedia.com/blog/5-tips-to-improve-your-ecommerce-brand-identity-in-a-noisy-economy/">5 Tips to Improve Your eCommerce Brand Identity in a Noisy Economy</a> appeared first on <a rel="nofollow" href="https://spraguemedia.com">Founded On Relationships</a>.

Facebook Advertising Agency

5 Tips to Improve Your eCommerce Brand Identity in a Noisy Economy

7 Deadly Social Media Marketing Sins That Your Fans And Followers Will Never Forgive So, your boss asked you (or you&#8217;re the boss!) to create a Facebook page for your business… And… Maybe a Twitter profile too. You are thinking you could add a YouTube Channel! And Pinterest doesn&#8217;t sound as bad either. So you [&#8230;]
The post <a rel="nofollow" href="https://spraguemedia.com/blog/7-deadly-social-media-marketing-sins/">7 Deadly Social Media Marketing Sins</a> appeared first on <a rel="nofollow" href="https://spraguemedia.com">Founded On Relationships</a>.

7 Deadly Social Media Marketing Sins

As a brand, where should we focus more of our budget on, Social Media Marketing or Search Engine Marketing? There is no hard and fast rule on which is better or which you should prioritize over the other. However, it&#8217;s important to remember that the two are not exclusive to one another. In order to [&#8230;]
The post <a rel="nofollow" href="https://spraguemedia.com/blog/social-media-marketing-vs-search-engine-marketing/">Social Media Marketing vs Search Engine Marketing</a> appeared first on <a rel="nofollow" href="https://spraguemedia.com">Founded On Relationships</a>.

Social Media Marketing vs Search Engine Marketing

How Lookalike Audiences Can Increase Advertising Efficiency &#160; Lookalike audiences (LLA or LAA) are used on all social media platforms as a great way to target consumers based on: your past customers specific website events or even email lists. Essentially&#8230; These lookalike audiences allow you to target people who have similar interests, traits, and buyer [&#8230;]
The post <a rel="nofollow" href="https://spraguemedia.com/blog/how-lookalike-audiences-can-increase-advertising-efficiency/">How Lookalike Audiences Can Increase Advertising Efficiency</a> appeared first on <a rel="nofollow" href="https://spraguemedia.com">Founded On Relationships</a>.

How Lookalike Audiences Can Increase Advertising Efficiency

Instagram is the most engaged with platform, out of all the social media platforms. The average user on instagram engages with around 67% of content. Even just having a presence on IG will increase your brands perceived value by 79%! So, in 2021, Instagram is a must for your brand and your business. In this [&#8230;]
The post <a rel="nofollow" href="https://spraguemedia.com/blog/11-ways-to-make-money-on-instagram/">11 Ways to Make Money on Instagram</a> appeared first on <a rel="nofollow" href="https://spraguemedia.com">Founded On Relationships</a>.

11 Ways to Make Money on Instagram

If you haven’t been living under a rock for the last decade or so, you’ll know that the world wide web is an absolute juggernaut. In fact, there are more people online on any given day than there are people on the planet earth. It’s no wonder then that businesses are racing to get their [&#8230;]
The post <a rel="nofollow" href="https://spraguemedia.com/blog/linkable-content-promotion-turning-prospects-into-new-customers/">Linkable Content Promotion: Turning Prospects Into New Customers</a> appeared first on <a rel="nofollow" href="https://spraguemedia.com">Founded On Relationships</a>.

Linkable Content Promotion: Turning Prospects Into New Customers

Increasing Your eCommerce Customers Lifetime Value With Retention Campaign Ever seen that one person in your company constantly saying &#8220;why should we do &#8216;x&#8217;?&#8221; or &#8220;that&#8217;s too expensive.&#8221; But when you explain the actions and reasoning behind it, they are finally on board? That&#8217;s retention. Retention campaigns can help increase your customers lifetime value to [&#8230;]
The post <a rel="nofollow" href="https://spraguemedia.com/blog/increasing-your-ecommerce-customers-lifetime-value-with-retention-campaign/">Increasing Your eCommerce Customers Lifetime Value With Retention Campaign</a> appeared first on <a rel="nofollow" href="https://spraguemedia.com">Founded On Relationships</a>.

Increasing Your eCommerce Customers Lifetime Value With Retention Campaign

21 Strategies DTC Brands Need to Implement In 2022 In a world where DTC brands are becoming ubiquitous in the market, with customers demanding more accountability and transparency from companies, there is certainly an extra bit of pressure on the shoulders. Fortunately for those of us that have taken the plunge already, it’s possible to [&#8230;]
The post <a rel="nofollow" href="https://spraguemedia.com/blog/21-strategies-dtc-brands-need-to-implement-in-2022/">21 Strategies DTC Brands Need to Implement In 2022</a> appeared first on <a rel="nofollow" href="https://spraguemedia.com">Founded On Relationships</a>.

21 Strategies DTC Brands Need to Implement In 2022

Whether you&#8217;re just starting out as a marketer, or you&#8217;re a seasoned professional looking for a better solution to take advantage of the ever-changing digital landscape, it&#8217;s important to know all your options when it comes to Google&#8217;s platforms. In this post, we&#8217;ll be diving into two different types of display media &#8211; GDN and [&#8230;]
The post <a rel="nofollow" href="https://spraguemedia.com/blog/comparing-gdn-vs-dv360-whats-the-right-display-media-platform/">Comparing GDN vs. DV360: What&#8217;s The Right Display Media Platform</a> appeared first on <a rel="nofollow" href="https://spraguemedia.com">Founded On Relationships</a>.

Comparing GDN vs. DV360: What’s The Right Display Media Platform

7 Core Strategies for Retaining eCommerce Customers Through Facebook Advertising Facebook ads can be incredibly cost-effective for scaling your customer base, but that doesn&#8217;t mean you should abandon other digital marketing strategies like Paid Social or content marketing. By focusing on customer retention through Facebook ads, you can not only boost your eCommerce sales but [&#8230;]
The post <a rel="nofollow" href="https://spraguemedia.com/blog/7-core-strategies-for-retaining-ecommerce-customers-through-facebook-advertising/">7 Core Strategies for Retaining eCommerce Customers Through Facebook Advertising</a> appeared first on <a rel="nofollow" href="https://spraguemedia.com">Founded On Relationships</a>.

7 Core Strategies for Retaining eCommerce Customers Through Facebook Advertising

Blog

Sprague Media Blog

Triller Enters Reverse Merger With SeaChange, Goes Public, Becomes TrillerVerz 
#advertising #socialmediamarketing #smm #digitalmarketing
https://t.co/h0itprkZAM

Sprague Media

Amazon Public Policy Chief Lartease Tiffith Jumps to IAB 
#advertising #socialmediamarketing #smm #digitalmarketing
https://t.co/Z1ZVGR2oI0

General Mills Promotes Doug Martin to Chief Brand and Disruptive Growth Officer 
#advertising #socialmediamarketing #smm #digitalmarketing
https://t.co/exwLXuzLRt

EA Teams With Influencer Bretman Rock to Position The Sims as ‘a Self-Discovery Tool’ 
#advertising #socialmediamarketing #smm #digitalmarketing
https://t.co/OtwQqLpdeq

Sustainability Is the Supply Chain Issue Nobody’s Talking About 
#advertising #socialmediamarketing #smm #digitalmarketing
https://t.co/9spFbRa2nB

Twitter

Sprague Media on Twitter

Launching a brand from farmer's markets to scaling in retail, how Swaggr built a loyal brand following👣

Ecommerce Straight Talk Episode 15 is LIVE!! This week we're chatting with David Katz, the CEO of Swaggr! Swaggr has created products around sustainability & recyclable plastics♻️You won’t want to miss it!!

#retail #loyalfollowing #sustainability #recyclableplastics #swaggr #ecommercestraighttalk #spraguemedia

💣 Knowledge Bomb 💣

Did you know you can retarget potential customers who've checked out your products on Facebook or Instagram Shops💡
Here are 5 simple steps on how to build out your custom audience➡️

1. Go to audience section
2. Create custom audience and select "Shopping"
3. Select FB or IG page and account
4. Change the dropdown to "people who have veiwed products" 
5. Save it!

Test this audience & tell me what you think🤩

These types of audiences will become even more useful as time goes on & as FB starts to push more people to Shops, while trying to combat the increasing iOS clench!

📚🍎Back to school & Back to the office👔💼

While for our kids, they're excited to get back to the classroom & spending time with their peers…As for the work force, why are we not?🤔

Is it because we all really don't want to be working? ... We have to for $$$, right? I mean, we didn't really want to be back in school either! Maybe it's the lack of friendships we have as we age?

💡Interesting concept to think about💡

Would you work somewhere, for less pay, if you really enjoyed the people you work with?

💣 Knowledge Bomb 💣

For those of you doing e-commerce, this is a GREAT custom audience you should be setting up:

1. Go to audiences section
2. Create custom audience and select "website"
3. Change the dropdown Event to Purchase
4. In the Retention box change days to 180
4. Select the "refine by" dropdown and change to "aggregated value"
5. In the optional parameters box choose "frequency is greater than or equal to 2"
6. Create Custom Audience!

Retention is often missed in advertising...Strategies are normally built around Acquisition. SO while you're doing that, we're out here gettin 7x-11x on our retention campaigns! Bought time you started doing this too, don't you think?

🎯 Margins, 🎯 Multipliers, and 🎯 Manufacturers, How To Sell Your Ecommerce Store with Jeet Banerjee 👏

✨ Ecommerce Straight Talk Episode 14 ✨

From entering the Ecommerce space to exiting, how you can build an efficient Ecommerce store with Jeet Banerjee.

Jeet is an #Entrepreneur who has started, scaled, and sold over 7 Ecommerce brands.

Watch the full episode on YT 👉 https://lnkd.in/eqhhWhNh

Join us in talking about all things Ecomm, including:
- How to find and vet #manufacturers.
- Best time to exit the market.
- How to sell your #Ecommercestore for the most profit.
- What #margins you should be aiming for.
- When to maximize your own industry knowledge.

#ecommerce #retailers #grocery #retail #shopping #omnichannel #brands #marketing #advertising #digitalmarketing #branding #brand #facebookads

LinkedIn

Sprague Media on LinkedIn

💣 Knowledge Bomb 💣

Did you know you can retarget potential customers who've checked out your products on Facebook or Instagram Shops💡
Here are 5 simple steps on how to build out your custom audience➡️

1. Go to audience section
2. Create custom audience and select "Shopping"
3. Select FB or IG page and account
4. Change the dropdown to "people who have veiwed products" 
5. Save it!

Test this audience & tell me what you think🤩

These types of audiences will become even more useful as time goes on & as FB starts to push more people to Shops, while trying to combat the increasing iOS clench!

#knowledgebomb #knowledgebombs #sharingiscaring #tipsandtricks #sharingideas #givingknowledge #sharewhatyouknow #whatyouknow #growingtogether #letsgrow #learningneverstops #growyourskills #developyourskill #learningandgrowing #ecommercetips #ecommercestraighttalk #spraguemedia

📚🍎Back to school & Back to the office👔💼

While for our kids, they're excited to get back to the classroom & spending time with their peers…As for the work force, why are we not?🤔

Is it because we all really don't want to be working? ... We have to for $$$, right? I mean, we didn't really want to be back in school either! Maybe it's the lack of friendships we have as we age?

💡Interesting concept to think about💡

Would you work somewhere, for less pay, if you really enjoyed the people you work with?

#backtoschool #backtoschoolstuff #letsgotoschool #schoolsinsession #covidschooling #covidschoolyear #backtotheoffice #inoffice #inofficeworkday #workworkworkworkwork #ecommercestraighttalk #spraguemedia

💣 Knowledge Bomb 💣

For those of you doing e-commerce, this is a GREAT custom audience you should be setting up:

1. Go to audiences section
2. Create custom audience and select "website"
3. Change the dropdown Event to Purchase
4. In the Retention box change days to 180
4. Select the "refine by" dropdown and change to "aggregated value"
5. In the optional parameters box choose "frequency is greater than or equal to 2"
6. Create Custom Audience!

Retention is often missed in advertising...Strategies are normally built around Acquisition. SO while you're doing that, we're out here gettin 7x-11x on our retention campaigns! Bought time you started doing this too, don't you think?

#knowledgebomb #knowledgebombs #sharingiscaring #tipsandtricks #sharingideas #givingknowledge #sharewhatyouknow #whatyouknow #growingtogether #letsgrow #learningneverstops #growyourskills #developyourskill #learningandgrowing #ecommercetips #ecommercestraighttalk #spraguemedia

🎯 Margins, 🎯 Multipliers, and 🎯 Manufacturers, How To Sell Your Ecommerce Store with Jeet Banerjee 👏

✨ Ecommerce Straight Talk Episode 14 ✨

From entering the Ecommerce space to exiting, how you can build an efficient Ecommerce store with Jeet Banerjee.

Jeet is an #Entrepreneur who has started, scaled, and sold over 7 Ecommerce brands.

Watch the full episode on YT 👉 https://lnkd.in/eqhhWhNh

Join us in talking about all things Ecomm, including:
- How to find and vet #manufacturers.
- Best time to exit the market.
- How to sell your #Ecommercestore for the most profit.
- What #margins you should be aiming for.
- When to maximize your own industry knowledge.

#ecommerce #retailers #grocery #retail #shopping #omnichannel #brands #marketing #advertising #digitalmarketing #branding #brand #facebookads