Tatvic Analytics
50 reviews
Tatvic Analytics
50 reviews
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SOCIAL MEDIA MARKETING
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Jan 18, 2023
GA4: A privacy-centric approach to Analytics
User data privacy is a crucial factor these days. Users need to feel confident that their personal information will be treated carefully if they are going to engage with a business online. Organizations must show their clients and users that they can be trusted with their personal information. Users expect more security and control over... The post GA4: A privacy-centric approach to Analytics appeared first on .
Read moreDec 23, 2022
Facebook Ad Strategies to beat competition during holidays
During the holidays, the promotion of products and services on Facebook can become highly competitive as advertisers and marketers strive to draw their target audience’s attention with their most attractive deals. In such a scenario, raising the ROI with Facebook Ads becomes challenging. A lot of you must be considering targeting your competitors’ fan base,... The post Facebook Ad Strategies to beat competition during holidays appeared first on .
Read moreDec 16, 2022
Facebook ADs: Billing and Services 101
In September 2021, a large number of Indian marketers experienced a setback due to the RBI’s e-mandate, which paused their conversion-driving campaigns and caused them to set up multiple accounts in an effort to reactivate the campaigns. Facebook’s billing experience continued to be affected for a few weeks as more banks and payment partners become... The post Facebook ADs: Billing and Services 101 appeared first on .
Read moreDec 9, 2022
Data Analytics Helps in Enhancing Customer Experience: Here’s how
In today’s hyper-connected world, data is at the center of almost everything. However, all this data is of little or no use if not analyzed, as it will remain idle without having any positive effect on how a business is operated. This is where data analytics comes in! Data analytics has been transforming the way... The post Data Analytics Helps in Enhancing Customer Experience: Here’s how appeared first on .
Read moreNov 4, 2022
For brand love, why should omnichannel be the top priority?
The phrase ‘omnichannel marketing’ has evolved over the years to refer to the strategy used by brands to integrate multi-channel, both offline and online, into a synergistic whole. It’s based on the understanding of a free-willy journey a customer takes and strolls across the channels, mediums, and even physical stores. It’s crucial for e-commerce and... The post For brand love, why should omnichannel be the top priority? appeared first on .
Read moreOct 20, 2022
How to implement Google Analytics 4 attribution Models?
It’s no secret that the new version of Google Analytics (called GA4) is already taking over the market. And opinions are abuzz. In this series, we are focussing on how to take advantage and succeed. As, this new version is here with some exciting additions like integral machine learning models, AI-based predictive audience, and cross-device... The post How to implement Google Analytics 4 attribution Models? appeared first on .
Read moreOct 7, 2022
To Know All About Events in GA4 Start Here
The post To Know All About Events in GA4 Start Here appeared first on .
Read moreSep 9, 2022
How to organize and measure digital marketing ROI. And stop wasting money
A shocking statistic shows that 26% of marketing budgets are spent on wasted wrong channels and strategies (Ref) when we are all being asked to cut costs and adopt more sustainable practices. That’s why it’s a good idea to start by clarifying your strategy and reviewing your Marketing campaign planning and process. The process of... The post How to organize and measure digital marketing ROI. And stop wasting money appeared first on .
Read moreAug 26, 2022
GA4 attribution – what’s the buzz?
Businesses constantly look to optimize their advertising campaigns as they are heavily banking on digital marketing platforms for revenue impact. The data-driven attribution model is key to the game plan. What’s working, What’s impacting the bottom lines? Which channels/touchpoints are contributing to conversions? It is an always-on discussion in the marketing war rooms. Google Analytics,... The post GA4 attribution – what’s the buzz? appeared first on .
Read moreAug 19, 2022
What is Frequency in advertising and Why Frequency Capping is important?
In advertising campaigns, frequency determines the number of times the same consumer will be exposed to an advertisement in a certain time frame. Setting an effective advertising frequency can help us to reach new audiences effectively, establish brand consistency, protect users from irritating ads and also save money for the Advertiser. What is Frequency Capping?... The post What is Frequency in advertising and Why Frequency Capping is important? appeared first on .
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