The sunset of Universal Analytics and eventual migration to Google Analytics 4 mean it is time to focus on Accelerated Mobile Pages. As AMP is now widely used by publishers and other e-commerce sectors. Check the feasibility of AMP article page tracking in GA4 and list the events which are possible and debug the same through network requests. Read More: https://lnkd.in/dMUYrT9Y #googleanalytics #network #mobile #amp #ecommerce Neet Patel | Raj Desai

A shocking statistic shows that 26% of marketing budgets are wasted on wrong channels and strategies. The key to successful marketing is a well thought through strategy which has these aspects covered. Learn how we can help you develop a successful campaign plan. https://lnkd.in/duM-m6Zt #marketing #digital #strategy #marketinganalytics #campaign Avichal Jain

AA

2022 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐔𝐩𝐝𝐚𝐭𝐞𝐬: 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬? 1. 𝑮𝒐𝒐𝒈𝒍𝒆 𝑯𝒆𝒍𝒑𝒇𝒖𝒍 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑼𝒑𝒅𝒂𝒕𝒆 - 𝑺𝒆𝒑𝒕𝒆𝒎𝒃𝒆𝒓 2022.   Better reward content where visitors feel they've had a satisfying experience.  2. 𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑹𝒆𝒗𝒊𝒆𝒘 𝑼𝒑𝒅𝒂𝒕𝒆 - 𝑱𝒖𝒍𝒚 2022   The algorithm is designed to reward reviews that share in-depth research rather than thin content.  It means Google wants to see that you've used the product you're reviewing first-hand. 3. 𝑺𝒊𝒕𝒆 𝑷𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝑪𝒐𝒓𝒆 𝑼𝒑𝒅𝒂𝒕𝒆 - 𝑴𝒂𝒚 2022  Google has not marked any specific changes but ‘Broad’ updates. Expect widely noticeable effects, such as spikes or drops in search rankings. As Pages are reassessed against other web content published since the last update. Deep content is the best way to deal with the Core algorithm update 4. 𝑫𝒆𝒔𝒌𝒕𝒐𝒑 𝒑𝒂𝒈𝒆 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 𝒓𝒂𝒏𝒌𝒊𝒏𝒈 𝒇𝒂𝒄𝒕𝒐𝒓𝒔 𝒏𝒐𝒘 𝒊𝒏𝒄𝒍𝒖𝒅𝒆: Core Web Vitals (LCP + CLS + FID)  Plus HTTPS Security Plus Absence of intrusive interstitials You can know a lot more about Google Analytics 4 and how to migrate and keep your historical data intact. Please visit https://lnkd.in/dCHMthEt #googleanalytics #googleanalytics4 #2022 #algorithms #googleupdates #seoupdate #digitalmarketingtipsandtricks #experience

Google Analytics' new tool brings attribution to a whole new level. Google Analytics has historically used the 'Last Non-Direct Click' attribution model. That's where Google Analytics 4, the ML-based tool, comes in with its 'Cross-channel Data-driven Attribution' model. Read More: https://lnkd.in/dssZAr3k #googleanalytics #ml #ga4 #marketinganalytics #datadriven #buzz #data Prachi Talreja