Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Tatvic Analytics is a leading Marketing Analytics service and consulting company with core competencies in Website & Mobile App Analytics and Conversion Rate Optimization. 

Established in 2008, Tatvic Analytics has worked globally, with a specific spotlight in India. In addition to our headquarter in India, we also have sister companies in Canada and UAE operating under the names of Pivot Drive Inc and Datahash respectively. The companies individually and collectively built a solid reputation of excellence by consistently providing innovative data analytics and marketing solutions.

We partner with enterprises to enable data-based decision-making in their businesses. Our team of certified experts consults on Google Marketing Platform and Google Cloud services.

User data privacy is a crucial factor these days. Users need to feel confident that their personal information will be treated carefully if they are going to engage with a business online. Organizations must show their clients and users that they can be trusted with their personal information. Users expect more security and control over...
The post <a rel="nofollow" href="https://www.tatvic.com/blog/how_ga4_provides_a_privacy_centric_approach_to_analytics/">GA4: A privacy-centric approach to Analytics</a> appeared first on <a rel="nofollow" href="https://www.tatvic.com"></a>.

Tatvic Analytics

GA4: A privacy-centric approach to Analytics

During the holidays, the promotion of products and services on Facebook can become highly competitive as advertisers and marketers strive to draw their target audience&#8217;s attention with their most attractive deals. In such a scenario, raising the ROI with Facebook Ads becomes challenging.  A lot of you must be considering targeting your competitors’ fan base,...
The post <a rel="nofollow" href="https://www.tatvic.com/blog/facebook-ad-strategies-to-beat-competition-during-holidays/">Facebook Ad Strategies to beat competition during holidays</a> appeared first on <a rel="nofollow" href="https://www.tatvic.com"></a>.

Facebook Ad Strategies to beat competition during holidays

In September 2021, a large number of Indian marketers experienced a setback due to the RBI&#8217;s e-mandate, which paused their conversion-driving campaigns and caused them to set up multiple accounts in an effort to reactivate the campaigns. Facebook&#8217;s billing experience continued to be affected for a few weeks as more banks and payment partners become...
The post <a rel="nofollow" href="https://www.tatvic.com/blog/facebook-ads-billing-service-guide/">Facebook ADs: Billing and Services 101</a> appeared first on <a rel="nofollow" href="https://www.tatvic.com"></a>.

Facebook ADs: Billing and Services 101

In today&#8217;s hyper-connected world, data is at the center of almost everything. However, all this data is of little or no use if not analyzed, as it will remain idle without having any positive effect on how a business is operated.  This is where data analytics comes in! Data analytics has been transforming the way...
The post <a rel="nofollow" href="https://www.tatvic.com/blog/data-analytics-helps-in-enhancing-customer-experience/">Data Analytics Helps in Enhancing Customer Experience: Here’s how</a> appeared first on <a rel="nofollow" href="https://www.tatvic.com"></a>.

Data Analytics Helps in Enhancing Customer Experience: Here’s how

The phrase ‘omnichannel marketing’ has evolved over the years to refer to the strategy used by brands to integrate multi-channel, both offline and online, into a synergistic whole. It&#8217;s based on the understanding of a free-willy journey a customer takes and strolls across the channels, mediums, and even physical stores.  It&#8217;s crucial for e-commerce and...
The post <a rel="nofollow" href="https://www.tatvic.com/blog/why_it_should_be_your_brands_top_priority/">For brand love, why should omnichannel be the top priority?</a> appeared first on <a rel="nofollow" href="https://www.tatvic.com"></a>.

For brand love, why should omnichannel be the top priority?

It&#8217;s no secret that the new version of Google Analytics (called GA4) is already taking over the market. And opinions are abuzz. In this series, we are focussing on how to take advantage and succeed. As, this new version is here with some exciting additions like integral machine learning models, AI-based predictive audience, and cross-device...
The post <a rel="nofollow" href="https://www.tatvic.com/blog/googleanalytics4_attribution_modeling_guide/">How to implement Google Analytics 4 attribution Models?</a> appeared first on <a rel="nofollow" href="https://www.tatvic.com"></a>.

How to implement Google Analytics 4 attribution Models?

The post <a rel="nofollow" href="https://www.tatvic.com/blog/google_analytics4_all_about_events_guide/">To Know All About Events in GA4 Start Here</a> appeared first on <a rel="nofollow" href="https://www.tatvic.com"></a>.

To Know All About Events in GA4 Start Here

A shocking statistic shows that 26% of marketing budgets are spent on wasted wrong channels and strategies (Ref) when we are all being asked to cut costs and adopt more sustainable practices. That&#8217;s why it&#8217;s a good idea to start by clarifying your strategy and reviewing your Marketing campaign planning and process. The process of...
The post <a rel="nofollow" href="https://www.tatvic.com/blog/start_measuring_digital_marketing_roi/">How to organize and measure digital marketing ROI. And stop wasting money</a> appeared first on <a rel="nofollow" href="https://www.tatvic.com"></a>.

How to organize and measure digital marketing ROI. And stop wasting money

Businesses constantly look to optimize their advertising campaigns as they are heavily banking on digital marketing platforms for revenue impact. The data-driven attribution model is key to the game plan. What’s working, What’s impacting the bottom lines?  Which channels/touchpoints are contributing to conversions? It is an always-on discussion in the marketing war rooms.   Google Analytics,...
The post <a rel="nofollow" href="https://www.tatvic.com/blog/ga4-attribution-whats-the-buzz/">GA4 attribution &#8211; what&#8217;s the buzz?</a> appeared first on <a rel="nofollow" href="https://www.tatvic.com"></a>.

GA4 attribution – what’s the buzz?

In advertising campaigns, frequency determines the number of times the same consumer will be exposed to an advertisement in a certain time frame.  Setting an effective advertising frequency can help us to reach new audiences effectively, establish brand consistency, protect users from irritating ads and also save money for the Advertiser. What is Frequency Capping?...
The post <a rel="nofollow" href="https://www.tatvic.com/blog/why_frequency_capping_in_digtal_advertising/">What is Frequency in advertising and Why Frequency Capping is important?</a> appeared first on <a rel="nofollow" href="https://www.tatvic.com"></a>.

What is Frequency in advertising and Why Frequency Capping is important?

Blog

Tatvic Analytics Blog

With our in-house App Uninstall Library now our customers can predict app churn rate and uninstalls accurately. This not only solves their problem to predict which user is going to uninstall but also helps check churn of the probably churning user!

Automatically collected events are triggered by basic interactions with your app and/or site (as indicated under the event name in the table below). As long as you use the Google Analytics for Firebase SDK or gtag.js, you don't need to write any additional code to collect these events.

Analytics collects events for Android and iOS apps unless otherwise stated. The names and parameters of these events can be helpful when accessing your raw event data in BigQuery.

Discover more about Google Analytics events including the different types of events, how they are grouped together, and implementation steps.

Google Optimize 360 is a Personalization and A/B testing tool by Google that helps you create and run website content and elements experimentation. This tool can easily integrate with your Google Analytics and Google AdWords. The premium version, known as Google Optimize 360 has a few additional features like personalization using GA Audience Segments.

Tatvic is a Google Optimize 360 Authorized Partner in India. Our team of experts helps you improve your website’s performance, and user engagement and deliver conversion rate optimization with customer experience.

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property and adding a data stream with Tatvic Analytics experts. 

Contact our experts and we will guide you to set up GA4 for your website or application from the scrap.

GoogleBusiness

Tatvic Analytics on Google Business

The sunset of Universal Analytics and eventual migration to Google Analytics 4 mean it is time to focus on Accelerated Mobile Pages. As AMP is now widely used by publishers and other e-commerce sectors. 

Check the feasibility of AMP article page tracking in GA4 and list the events which are possible and debug the same through network requests.

Read More: https://lnkd.in/dMUYrT9Y

#googleanalytics #network #mobile #amp #ecommerce
Neet Patel | Raj Desai

2022 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐔𝐩𝐝𝐚𝐭𝐞𝐬: 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬?

1. 𝑮𝒐𝒐𝒈𝒍𝒆 𝑯𝒆𝒍𝒑𝒇𝒖𝒍 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑼𝒑𝒅𝒂𝒕𝒆 - 𝑺𝒆𝒑𝒕𝒆𝒎𝒃𝒆𝒓 2022.
 
Better reward content where visitors feel they've had a satisfying experience. 

2. 𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑹𝒆𝒗𝒊𝒆𝒘 𝑼𝒑𝒅𝒂𝒕𝒆 - 𝑱𝒖𝒍𝒚 2022  

The algorithm is designed to reward reviews that share in-depth research rather than thin content. 

It means Google wants to see that you've used the product you're reviewing first-hand.

3. 𝑺𝒊𝒕𝒆 𝑷𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝑪𝒐𝒓𝒆 𝑼𝒑𝒅𝒂𝒕𝒆 - 𝑴𝒂𝒚 2022 

Google has not marked any specific changes but ‘Broad’ updates.

Expect widely noticeable effects, such as spikes or drops in search rankings.

As Pages are reassessed against other web content published since the last update.

Deep content is the best way to deal with the Core algorithm update

4. 𝑫𝒆𝒔𝒌𝒕𝒐𝒑 𝒑𝒂𝒈𝒆 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 𝒓𝒂𝒏𝒌𝒊𝒏𝒈 𝒇𝒂𝒄𝒕𝒐𝒓𝒔 𝒏𝒐𝒘 𝒊𝒏𝒄𝒍𝒖𝒅𝒆:

Core Web Vitals (LCP + CLS + FID) 
Plus HTTPS Security
Plus Absence of intrusive interstitials


You can know a lot more about Google Analytics 4 and how to migrate and keep your historical data intact. 

Please visit https://lnkd.in/dCHMthEt

#googleanalytics #googleanalytics4 #2022 #algorithms  #googleupdates #seoupdate #digitalmarketingtipsandtricks #experience

A shocking statistic shows that 26% of marketing budgets are wasted on wrong channels and strategies. The key to successful marketing is a well thought through strategy which has these aspects covered. 

Learn how we can help you develop a successful campaign plan.  https://lnkd.in/duM-m6Zt

#marketing #digital #strategy #marketinganalytics #campaign
Avichal Jain

Google Analytics' new tool brings attribution to a whole new level. Google Analytics has historically used the 'Last Non-Direct Click' attribution model. 

That's where Google Analytics 4, the ML-based tool, comes in with its 'Cross-channel Data-driven Attribution' model. 

Read More: https://lnkd.in/dssZAr3k

 #googleanalytics #ml #ga4 #marketinganalytics #datadriven #buzz #data  Prachi Talreja

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Tatvic Analytics on LinkedIn