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Conveniently located in the beautiful downtown core of Cambridge, Ontario, Van Patter Group is a marketing agency with customers in Cambridge, Guelph, Kitchener, Waterloo and the GTA. We provide effective online marketing services that deliver maximum return on investment for small to medium-sized local businesses.

We are a team of creative and innovative minds, committed to transforming your business into your dream business that generates high conversions, greater profits and increased customer connections.

At Van Patter Group, we are proud of our creative flair and carefully evaluate and make well-informed marketing decisions to get you maximum ROI, increase profits, and provide your business with success.

A New Year has arrived and with it comes hope, light and new beginnings. I wish you all the best in 2023.

Cheers🥂

#HappyNewYear #2023goals #gratefu

Van Patter Group

If you are passionate about social media, up to date on current trends and have an eye for digital design reach out today. 

Send resumes to support@vanpattergroup.com

The VPG team wishes you a fantastic Canada Day. Celebrate and enjoy safely with family, friends, and neighbours! 😊

#canadaday2022 #longweekend #digitalmarketingagency #holiday #marketingagenc

Today, we celebrate the incredible communication tool that binds the world together - SOCIAL MEDIA!📱

What do you like most about social media? What would you do if it didn't exist? 

#happysocialmediaday #digitalmarketing #digitalmarketingagenc

Today we celebrate and recognize the cultural heritage of First Nations, Métis, and Inuit people. 

As a team, we are continuously learning about our diverse landscape that is rich in culture, histories, and experiences of Indigenous peoples.

#nationalindigenouspeoplesday

Twitter

Van Patter Group on Twitter

This guy is 2!! 

Max is a reminder that difficult times can bring changes that move us to a brighter place. Never thought I would have a dog again and here I am loving him every day.

Happy birthday to our Covid puppy!!

❤️🐶

#puppylove #dogmom #love

"It is not happy people who are thankful; It is thankful people who are happy."

and we are so thankful for all of you!❤️ 

Wishing you  and your family a Happy Thanksgiving🍂🦃

#thankful #grateful #happythanksgiving

So much fun sponsoring and participating in this event. Great job by the Davenport team raising funds for these amazing organizations. See ya again next year!!

We are moving into the last quarter of 2022, are you on target to meet your goals? 
This is an important time to review your digital presence and adjust where needed. We have clients in many different industries, all facing different challenges in the current business climate.  No matter what your situation, revisiting who your target audiences are and how to connect with them can go a long way this time of year. There is still time to finish 2022 strong and set your business up for an amazing 2023!

#smallbusiness #strategy #2022goals #digitalmarketing

The seasons are changing and so should your marketing! 🍂🍁

At Van Patter Group  we love the colour and freshness that fall brings! This is a great time to give your brand a refresh. Try updating your website to include photos and content are seasonal. Give your social media a fall flair by using darker colours and sharing seasonal content. Use trending fall hashtags such as #fallforfall #FallVibes #fallmood #fallfavourites #fallisintheair.

Facebook

Van Patter Group on Facebook

"It is not happy people who are thankful; It is thankful people who are happy."⠀
⠀
and we are so thankful for all of you!❤️ ⠀
⠀
Wishing you  and your family a Happy Thanksgiving🍂🦃⠀
⠀
#thankful #grateful #happythanksgiving #cbridge #DTCbridge #localbusiness⠀

We are moving into the last quarter of 2022, are you on target to meet your goals? 
This is an important time to review your digital presence and adjust where needed. We have clients in many different industries, all facing different challenges in the current business climate.  No matter what your situation, revisiting who your target audiences are and how to connect with them can go a long way this time of year. There is still time to finish 2022 strong and set your business up for an amazing 2023!

#smallbusiness #strategy #2022goals #digitalmarketing #kwbiz #supportlocal #businesstips #galtlove #discoverpreston #marketingtips #entrepreneur

The seasons are changing and so should your marketing! 🍂🍁

At @vanpattergroup we love the colour and freshness that fall brings! This is a great time to give your brand a refresh. Try updating your website to include photos and content are seasonal. Give your social media a fall flair by using darker colours and sharing seasonal content. Use trending fall hashtags such as #fallforfall #FallVibes #fallmood #fallfavourites #fallisintheair.

Such fun playing in this year's @theblackwellgroup @davenportrealtybrokerage charity tournament. Great job by everyone! We were proud to sponsor.
##charitygolf #givingback #golflife #cbridge

Instagram

Van Patter Group on Instagram

"It is not happy people who are thankful; It is thankful people who are happy."

and we are so thankful for all you!❤️ 

Wishing you  and your family a Happy Thanksgiving🍂🦃

We are growing and looking for some awesome new team members!! If you are passionate about social media, up to date on current trends and have an eye for digital design reach out today. 

Send resumes to support@vanpattergroup.com to get the ball rolling. 

8-20 hours per week
$18-$25/hr
Primarily remote with occasional in person meetings in Cambridge,ON
Strong English grammar, spelling and writing skills a MUST!

Sound like you? 

#jobopportunity #socialmedia #workfromhome #teamwork

The VPG team wishes you a fantastic Canada Day. Celebrate and enjoy safely with family, friends, and neighbours! 😊

Today we celebrate and recognize the cultural heritage of First Nations, Métis, and Inuit people. Since the summer solstice marks the longest day of the year, Indigenous peoples have celebrated their culture and heritage on June 21st for many generations. 

As a team, we are continuously learning about our diverse landscape that is rich in culture, histories, and experiences of Indigenous peoples.

#nationalindigenouspeoplesday #vanpattergroup #NIPD2022

Do you want to get noticed by the right audience?

Looking to drive more traffic to your business' website?

Interested in converting traffic into leads or customers? 

It is likely you would benefit greatly from working with a digital marketing agency if you answered YES to any of the above questions 🙌. If you want your online marketing efforts to be successful but don’t have the adequate time to invest in creating a sound social media strategy or to optimize your website, our team can help! 

With experts in SEO, SMM, advertising, email marketing and more, we can optimize your digital presence, giving you more time to devote to other aspects of your business. ⏰

Want to learn more about our services? Book a free discovery call with us by visiting vanpattergroup.ca

GoogleBusiness

Van Patter Group on Google Business

Did you that 78% of consumers are more inclined to buy from a brand after having a good encounter with them on social media? 

More than ever, social media is strongly embedded into consumerism, brand loyalty, and can be a defining factor in the success of a business. If you've been struggling to manage your own social media, it might be time to outsource in order to save money, focus on other aspects of your business, and gain an edge over your competitors.💯

To learn more about the benefits of outsourcing, head to our latest blog post or reach out to us to discuss your social media goals and needs.📲

#socialmediamanagement #digitalmarketing #smallbusiness

We'd like to introduce you to Lily, our newest Social Media Coordinator! 

Lily is a recent graduate of the University of Waterloo. Her passions span the digital and physical world, telling stories through brand design and interior home styling.💻

Lily is always excited to foster a real person-to-person connection between client and consumer and loves to make things simple, beautiful, and compelling.In her free time, Lily enjoys thrifting, having coffee with friends, and getting to know new perspectives with a good non-fiction book☕

#meettheteam #digitalmarketingagency #socialmediamarketing

Customer Care

Customer care is at the heart of all successful companies 🤝. Enhancing customer relationships and developing loyalty is at the core of customer care. 

Take the time to show that you care about your customers!

#vanpattergroup #smallbusiness #businesstips

What are Instagram Reels and Why are They Important? 

Social media is constantly evolving. Platforms are adding new features to adapt to the wants and needs of their users with the objective of having users more engaged with their platforms and using them more frequently. That’s why Instagram Reels were introduced in early 2020. Since then, they’ve exploded onto the scene as being a huge driver of engagement and are a new tool that your business should be using. 

Read how to here: https://lnkd.in/esBPtwsa 

#Reels #SocialMedia #VanPatterGroup

LinkedIn

Van Patter Group on LinkedIn

While we can’t control the global crisis at hand, we can control our response to it. 🌎

Here are 5 tips to help you create a plan for communicating the impact on your business and provide next-steps to your customers. 

1-Show that you care! 
Everyone looks for increased connection during times of uncertainty. You can play a role in this. Consider a message to customers to show awareness of the issue and offer helpful resources. Social media and email are easy, effective ways to do this.

2-Be proactive in your communications. 
Your customers count on you even more than usual during a crisis. Proactively announce changes to your operations and any impacts on your business. Do not make customers hunt for the information they need – instead, bring it to them. This will free up your time to focus on operational tasks rather than answering the same customer questions over and over again.

3-Ensure that your message is clear across all of your channels.
Your message should be the same via email, SMS, push notifications, social media, chatbot introductions, website homepage, and headers, and dedicated web landing pages. Establish a consistent approach designed to inform customers and the community.

4-Offer a shoulder to lean on. 
Show your humanity with an authentic, sensitive response. Seek ways to help and support both your customer base and the community at large. Be a leader by providing a message of strength and hope. Do everything you can to help. Share a donor portal, share posts from local charities, donate products, services, money, or time and inspire your audience to do the same.

5-Audit your content. Review your messaging to identify communications that need to pause or shift as a result of the situation. Otherwise, there is a risk of damaging your brand if a message comes off as insensitive, incorrect or seeking to capitalize on a tragedy.

One thing is for sure, doing nothing is not an option. You must stay active online, now more than ever.

#BusinessTips #digitalmarketing #socialmedia

Marketing Agency Cambridge, ON

Research conducted by Hootsuite found that from January 2016 to January 2017 alone, there was an increase of 21% in global social media use — reaching an impressive 2.8 billion global users. However, with so many social sites, accounts, and platforms to manage, carrying out successful social media marketing can be a tricky business. A lot of social managers think they’ve got everything under control, when they may be making some classic mistakes.

We know that you are busy running your business, so leave the marketing to us! Call Van Patter Group now at (905) 391-0085 for the best marketing agency in Cambridge, ON, or you can also visit our website for more details.
https://vanpattergroup.ca/

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Digital Marketing Cambridge, ON

Digital marketing can no longer be regarded as a passing trend but a proven marketing technique that countless businesses are adopting – and with tremendous results along the way. But businesses have got their hands full as it is managing day-to-day operations, which means it makes more sense to hire a marketing agency! Here are some top benefits of hiring a digital marketing agency to do the hard work for you.

Are you looking for the best digital marketing agency in Cambridge, ON? Look no further than Van Patter Group! Give us a call now at (905) 391-0085, or you can also visit our website for more details.
https://vanpattergroup.ca/blog-writing/

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Every small business needs to have a presence on social media. Here are some tips on how to get you started.

YouTube

Van Patter Group on YouTube

Sendible Agency Partner Program includes digital marketing agencies that have excelled in using Sendible Social Media Management platform and have a proven track record of delivering social media results for their clients. Sendible is an all in one social media management platform that is loved by thousands of digital marketers around the world.