Today we celebrate and recognize the cultural heritage of First Nations, Métis, and Inuit people. Since the summer solstice marks the longest day of the year, Indigenous peoples have celebrated their culture and heritage on June 21st for many generations. As a team, we are continuously learning about our diverse landscape that is rich in culture, histories, and experiences of Indigenous peoples. #nationalindigenouspeoplesday #vanpattergroup #NIPD2022

We'd like to introduce you to Lily, our newest Social Media Coordinator! Lily is a recent graduate of the University of Waterloo. Her passions span the digital and physical world, telling stories through brand design and interior home styling.💻 Lily is always excited to foster a real person-to-person connection between client and consumer and loves to make things simple, beautiful, and compelling.In her free time, Lily enjoys thrifting, having coffee with friends, and getting to know new perspectives with a good non-fiction book☕ #meettheteam #digitalmarketingagency #socialmediamarketing

What are Instagram Reels and Why are They Important? Social media is constantly evolving. Platforms are adding new features to adapt to the wants and needs of their users with the objective of having users more engaged with their platforms and using them more frequently. That’s why Instagram Reels were introduced in early 2020. Since then, they’ve exploded onto the scene as being a huge driver of engagement and are a new tool that your business should be using. Read how to here: https://lnkd.in/esBPtwsa #Reels #SocialMedia #VanPatterGroup

Did you that 78% of consumers are more inclined to buy from a brand after having a good encounter with them on social media? More than ever, social media is strongly embedded into consumerism, brand loyalty, and can be a defining factor in the success of a business. If you've been struggling to manage your own social media, it might be time to outsource in order to save money, focus on other aspects of your business, and gain an edge over your competitors.💯 To learn more about the benefits of outsourcing, head to our latest blog post or reach out to us to discuss your social media goals and needs.📲 #socialmediamanagement #digitalmarketing #smallbusiness

Customer Care Customer care is at the heart of all successful companies 🤝. Enhancing customer relationships and developing loyalty is at the core of customer care. Take the time to show that you care about your customers! #vanpattergroup #smallbusiness #businesstips