Unless your audience is children with money to spend, you don't need to be "where all the kids are." Make sure you are marketing where your target audience is looking.

We're thrilled to announce that Zeal Marketing Group is now a member of the Fayette Chamber of Commerce! We love supporting and working with our local businesses, so this new membership was the next obvious step in our growth. We can't wait to begin attending local events and further becoming a part of our community.

What are social media metrics, and what do they mean? Reach: How many individual people see your content Impressions: How many times total your content is viewed Engagement: How much people respond, like, or share your content Your goals determine the metrics you must monitor to ensure the success of your campaign.

Best graphic creation tools for small business owners: Free & Easy: Canva Paid & Easy: Adobe Spark Paid & Advanced: Adobe Illustrator

Social media graphic tips: - Do not put small text all over the graphic - Use large text everyone can read - Do not put the vital information only on the graphic - Add alt text to help individuals that use screen readers - Do not use low-quality graphics - Ensure your pictures are inclusive and diverse if they have people Is there anything we missed?