June 28, 2022 - Natalya
While the 4th of July is a federal holiday in the United States and a massive celebration for all Americans, it also offers an excellent opportunity for businesses to boost their sales. Consumers will be stocking up on fireworks, food, drinks, and other supplies this upcoming weekend.
One of the most effective ways to align your product or service with this holiday is through an email marketing campaign. Catchy 4th of July email subject lines can capture your audiences attention and drive immediate action.
A great subject line makes or breaks whether your email will be opened, read, and clicked. 35% of customers open emails based solely on the subject line. That said, it is essential to choose them attentively to drive open rates and sell more.
Before jumping to the best performing 4th of July subject lines for your inspiration, let’s run through the 4th of July spending stats first.
Barbeques, fireworks, cocktails, and patriotic celebration: Americans are preparing for an exciting 4th of July. The National Retail Federation’s Independence Day Data Center has conducted its annual Independence Day survey, revealing that 84% of Americans plan to celebrate the holiday. So let’s see where their money is going.
Food: As with other summer events, the celebration often occurs outdoors. Barbecues and picnics are the most popular celebration activities, that is why food is the largest spending category on the 4th of July. The total expected spending on food items this year is $7.7B, with an average expected to spend per person of $84.12.
Alcohol: Since the 4th of July is one of the country’s top drinking holidays, spendings on beer and wine are usually impressive. In previous years Americans were projected to spend over $1.4 billion on beer and wine. People are passionate about alcoholic drinks on Independence Day, so we expect no fewer beer and wine sales this year.
Fireworks: No doubt, it is a great time for fireworks, fun, and friends. As Covid-19 restrictions continue to ease, Americans are eagerly spending on fireworks and enjoying the explosive delights. The last year’s data shows that Americans spend about $1.5 billion on fireworks.
As you can see, Americans know how to celebrate, and this holiday is an excellent chance to grab the audience’s attention and make massive sales. So now, let’s get to the quality 4th of July email subject lines to launch a successful email campaign.
While looking for the highest-performing 4th of July subject lines by yourself can be time-consuming, we have analyzed the Omnisend research to provide you with the top 5 list.
According to the research, besides ‘Independence Day/4th of July’ wording in the subject lines, the following phrases performed the same great:
The following 5 Independence Day subject lines are the winners if we focus on the open and click rates.
Save the image below displaying this valuable data and use it for your 4th of July email campaigns.
Consider urgency, curiosity, offers, relevance, and timeliness when crafting your email subject line. Not sure which one to use? Try sending out two at the same time. Then, experiment and see what works best.
We have collected 25+ 4th of July email subject lines to inspire your next campaign. From the patriotic elements to free shipping subject lines, these will help you sell more for the Independence Day weekend. We have split them into a few groups for your convenience. Let’s go.
Steve Madden is choosing tactically red and blue email with the subject line “Go fourth for a limited time 25% off plus free shipping”.
Brit+Co recommends its products while focusing on the colors of the flag. ‘Get beach ready to celebrate the 4th of July’ is their perfect call-to-action and email subject line.
The following email subject lines are related to the flag, patriotism, and American traditions.
The t-shirt company Cotton Bureau used patriotic elements (American flag colors) in their email campaign and included nearly 15 t-shirts related to Independence Day.
Tommy Hilfiger goes out with a fun gif to inform the world about its sparkling 4th of July sale.
Kate Spade’s “Happy birthday America” email subject line and a spontaneous photo stand out from the crowded inbox.
Now you have 25+ 4th of July email subject lines to choose from or get inspired by. Adjust them to your brand and marketing needs, and craft an email campaign that will stand out from the rest of the 4th of July emails. Let’s make this holiday a special day for your audience and your brand!
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