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MARCH 27, 2020 - BRITTANY GARLIN

The Power of Branding During A Pandemic

As many agencies are putting marketing plans on hold and freezing spend – the power of branding during a pandemic is becoming more prominent. Bradley Johnson wrote, “the economy needs marketers and marketing”, recalling General Motors’ “Keep America Rolling” campaign in 2001. As an agency, it can be unnerving as clients begin to pause campaigns […]

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