NOVEMBER 7, 2024 - SHANE BARKER

Most B2B marketers have a pretty good sense of what they’re doing. They understand their target audience — they know how to use social media and digital advertising, and they can spot a false fact from a mile away.  However, there’s one area where most B2B marketers fall short: insights. Insights are your secret weapon ... Read more

APRIL 6, 2023 - IAN DAVID

In a world where customers crave individualized experiences, personalization strategies for service businesses have become more important than ever to boost engagement and create lasting connections. Why?  When it comes to targeting your market, personalization is key as it conveys three crucial messages to your audience: “I hear you,” “I see you,” and “I care ... Read more

OCTOBER 26, 2022 - SHANE BARKER

When we say a cohesive visual identity, we mean all of the imagery that reflects your brand. This is also sometimes called a brand identity or a corporate identity. It’s one of the first things you need to think about when launching a new business because your visual identity is the first thing prospective customers ... Read more