OCTOBER 5, 2021 - NATALYA

In 2021 it’s rare to find a marketing agency that isn’t fully invested in one technology stack or another — and social media mockup tools are no exception. With remote work here to stay, transparency is a requirement for successful collaboration. Whether you are working on website design or building social media campaigns, how you ... Read more

SEPTEMBER 30, 2021 - NATALYA

Advertising mistakes are bound to happen. But, is it entirely the advertiser or marketers fault? A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100%. A similar analysis of Facebook ads threw up a number of 4,000%. Platform measurement errors dramatically affect the decisions marketers make on their campaign management.  ... Read more

SEPTEMBER 17, 2021 - JESSICA DAY

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. As industry professionals, we’ve all gained plenty of insight from our years in marketing. This article includes information that is relevant to you ... Read more