Increase your site's visibility and rankings with search engine optimization, content marketing, and link building. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. These articles will walk you through the fundamentals and best practices. By following these articles, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO agency that can help you audit your pages. An SEO ("search engine optimization") agency is trained to improve search engines' visibility of your site. Lots and lots of people search for things. That traffic can be compelling for a business not only because there is significant traffic but because there is a lot of very specific, high-intent traffic Here are three types of SEO that you can focus on for your business:

  • On-page SEO: This focuses on the content that's "on the page" and how to optimize that content to boost the website's ranking for specific keywords.
  • Off-page SEO: This focuses on the links directed to the website from elsewhere on the internet. The number of "backlinks" and the publishers carrying those links that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.
  • Technical SEO: This focuses on a website's architecture, examining the website's backend to see how each webpage is "technically" set up. Google cares as much about the website's code as it does its content, making this specialty quite crucial to a website's search engine ranking.


Local SEO: How to Optimize Your Client’s Site for Local Search

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