November 20, 2022 - Brittany Garlin
Have you been wondering about the difference between a business vs. creator account on Instagram in 2023? Well, you’re in the right place.
With continual Instagram algorithm updates, you may be a part of the percentage of users that have seen a decrease in engagement.
Does the algorithm favor content from business vs. creator accounts on Instagram? Are you struggling to find trending audio on Instagram as a business?
With an increase in business accounts and paid advertising on the app, more people have been wondering if that impacts the reach and engagement of a business vs. creator account on Instagram.
Our team dug deep to get to the bottom of which Instagram profile is best—the results may surprise you!
Ready to make your Instagram dreams a reality? Keep reading to get all the details.
Are you a business looking for help with your Instagram marketing? Check out the top Instagram marketing agencies that have been researched, compiled, and verified by our team.
Wondering about the difference between a business vs. creator account on Instagram?
Generally speaking, business accounts are best suited for brands, and creator accounts on Instagram are for influencers, public figures, and content creators.
Switching your account to business on Instagram gives you access to more features to help grow your business and drive your followers to purchase.
Yes! Any Instagram profile can convert to a business account by going to Settings and selecting Switch to professional account.
Yes! But you’ll need to do it through a third-party tool. Vista Social is the first approved social media management tool to offer trending audio!
An Instagram creator account has features that are related to the needs of content creators and influencers who identify as a personal brand instead of an organization or small business.
With the boom of content creators, Instagram added a new profile type in mid-2019 to meet the needs of those creators.
Yes! Any Instagram account can be switched to a creator account for free. You can easily convert your account by tapping Settings and then choosing Switch to Professional Account and selecting Creator.
If you’re a personal brand looking to streamline your messaging, create shoppable posts, and access Instagram’s music library—then a creator account is worth it!
But we wouldn’t just switch to a creator account if you’re only looking to gain access to just more music options for your Reels. Third-party tools like Vista Social give business and creator accounts access to any sound or song they’d like.
It can certainly feel like Instagram has limited the reach of your post if you’re using a business account.
But, from what we know, Instagram’s algorithm doesn’t intentionally limit the reach of posts from business or creator accounts on the app.
However, the algorithm does have key ranking signals that are more tailored to the type of content that would be created by personal accounts.
There are a few studies that have been conducted that have shown that engagement is higher from personal accounts than business accounts.
One of the conclusions has been that it depends on the number of followers the account has!
For this particular study to uncover whether you should have a business vs. creator account on Instagram, there were 274 personal and business accounts analyzed.
The results found that personal accounts had a 1% higher engagement than business accounts. It’s worth mentioning that the study seemed to only affect business accounts with over 10,000 followers!
Deciding whether to have a business vs. creator account on Instagram can be a tricky decision.
If you’re struggling to increase your reach on the app, we recommend following these tips:
There are a ton of ways that business and creator accounts can increase their reach and “hack” the algorithm to boost engagement.
We recommend that if you’re a brand, organization, or company with employees that is selling a product or service—you should stick to a business account.
Instagram business accounts give you access to a ton of tools to help scale your business such as shoppable posts, improved CTA buttons, and integrating with third-party tools.
Businesses can use an approved social media management tool, like Vista Social, to gain access to more in-depth analytics and reporting, auto-publishing, streamlined messaging, and trending audio options that aren’t fully available if you’re manually operating within the Instagram app.
Creator accounts are best suited for a personal brand that is representing one person instead of an organization or company.
If a content creator or influencer needs more features to help grow their personal brand like going beyond 90-day metrics, competitor analysis reports, content creation tools, and an innovative media library—it’s also recommended to use a social media mangement tool for your Instagram marketing needs.
Can’t switch to Vista Social just yet because of an annual contract with another tool? Contact their sales team to get a Vista Social Pro plan for FREE for the remainder of your contract with a competing SMM tool!
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