October 24, 2019 - Brittany Garlin
Considering to do your own digital marketing in-house or to partner with an agency? You’re not alone! With so many factors to consider, it can be difficult to decide what the right choice is. Our team has compiled a list of benefits for partnering with a marketing agency.
Businesses leverage digital channels to connect with current and prospective customers. With the rapid growth in the digital landscape, it can be difficult to stay on top of all the current trends. A marketing agency is filled with experts with varied skills; each person is specialized in a specific channel or a specific aspect of digital marketing. The Creative Industry Report found that 68% of in-house teams partner with external agencies. Partnering with an agency can help your in-house employee(s) stick to their core strengths while maintaining a high performance.
Agencies have experience with clients in every industry and know what works for each on every platform. When bringing a full in-house team, it can be difficult to find people that have experience in your niche. It is a far more cost-effective solution to partner with a marketing agency. According to the Neuvoo salary checker, the average salary for a digital marketing job is $59,475. This is only for one person, so imagine having 5-10 people to hire for a full team of specialists. Most agencies charge a small percentage of the marketing budget you have allocated. This can allow you to get the most of your marketing spend with an efficient and effective digital marketing team.
Agencies work with many different businesses, and most likely have worked for a business similar to yours. What this means to you is that they’ll understand your needs and will know how to fulfill them. They have the experience and proven processes in place that makes it possible for them to produce high-quality work that meets both your deadline and your budget. You won’t have to worry about the operational side of things, this will be taken care of.
Most agencies have implemented tools and solutions to produce quality services at scale and differentiate themselves from the competition. They continually invest in new tools: software, SaaS platforms etc. as they need to be able to build a winning client social media strategy. These investments are not something your business will need to plan and budget for, as it will already be in-hand. Agencies are always investing in training their employees to stay on top of trends and deliver the highest quality of work.
One of the many great benefits of partnering with an agency is that when you have a strict deadline, you can scale, add skill and experience to your team almost immediately; whereas according to a survey conducted by glassdoor, the average hiring duration takes 23.7 days.
This is a great advantage when the help you need is specific, and training your existing staff and buying new tools is not an option. due to the urgency of the project, the time to invest in training and tools, waiting for your staff to be up to speed etc.
If you’re looking for skill diversification, cost efficiency, and scalability, choosing to partner with an agency might be the best way to grow your business and improve your marketing results.
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