June 24, 2021 - Emily Moore

Inbound Marketing Strategies: 4 Tips to Skyrocket Your Revenue

You don’t have to be a space business expert to know that inbound marketing is the future. Did you know such activity produces over 70% more leads than outbound marketing efforts? Don’t be stuck in the Stone Age! It is time to level up your inbound online marketing strategies.

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We will show 4 of the best marketing strategies you can start using today!

4 Inbound Marketing Strategies

1. Offering a Free Trial Strategy

Free trials are among the most effective inbound marketing strategies to grow your user base and increase your revenue. Free trial strategies where users have no obligation to punch in their bank or card details have conversion rates of almost 30%. In contrast, free trial strategies where payment details are mandated see conversion rates of 60% or more. With such high conversions, can you afford to ignore this inbound strategy? We understand you may be hesitant to give away your product or service for nothing but take a look around! You will notice that nearly all of the top-performing companies from a variety of industries offer free trials, and that is because they understand its power in winning new customers.

Providing prospective buyers with free access for a limited time is one of the best digital marketing strategies as it helps customers get a true understanding of your product or service. If your product meets or exceeds their expectations and can solve their issue, they will come to the conclusion you need during the trial. Once they realize that your product does work as advertised, the chance of them becoming happy long-term customers rises sharply. Free trials also create what is known as ‘stickiness’ because customers rely on your product, which becomes part of their routine. If they enjoy the experience, they are much more likely to continue using your product on a paid basis.

Currently, it is standard for companies to grant users free access for 2 to 4 weeks. If you don’t want to provide a completely free trial, you could allow users to try a very basic version of your product, or you could provide a certain part of your product for free testing.

The great thing about free trials is they are incredibly easy to set up. You don’t need some fancy plan or a huge budget, and you already have the product. Just grant users access and turn it off once the trial finishes. Free trials are not one of the most creative marketing strategies, but they are effective and have the potential to cause your customer base to skyrocket and have the revenue come pouring in.

2. Hosting Webinars Strategy

Captivating webinars packed with useful and relevant information can quickly turn skeptical potential buyers into highly valued and long-term customers. Webinars should be used to form your market positioning strategies to show your industry that you are an expert. Webinars are super simple to set up and cost virtually nothing to host but can cause a serious uptick in your company’s revenue, making them a strong strategy.

The secret to using this strategy effectively and hosting high converting webinars is:

  • Host them regularly: Don’t be discouraged if your first few webinars have single-digit attendees. It is common when starting. Keep hosting your webinars, and slowly but surely, your audience will start to build.
  • Make it super simple to attend: Don’t focus on a selected group of potential customers. You want to spread your message far and wide at the beginning of your business journey. Allow anyone and everyone to attend by providing a very basic signup process. Reducing barriers widens your net of potential customers and creates a higher attendance rate. You can always use other target marketing strategies to go after a specific audience.
  • Provide actionable and valuable advice: Your goal when hosting webinars should be to signal your audience that you are knowledgeable and have lots of useful advice to offer the industry. A successful webinar should have your guest blown away by the insider tips you let out of the bag.
  • Hand out some freebies: Once your webinar has concluded is the perfect time to show your guests that you appreciated their attendance — some great freebie ideas, including handing out an e-book or potentially discount codes. Your possible buyers will love this! Who doesn’t enjoy some free goodies?

Hosting webinars is one of the best marketing strategies for small businesses because it is affordable and a great way to establish yourself as an authority in your industry. If you are looking for different marketing strategies to test out, we recommend giving webinars a try!

3. Guest Posting Strategy

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Guest posting is one of the most effective marketing strategies. Are you aware that companies who publish blogs weekly receive 60% more traffic than companies who do it monthly or less? Blogging is a time-proven marketing strategy that remains the best way to win organic traffic from Google.

While all companies should produce their blog, they should be using a guest posting marketing strategy as well. Guest blogging is writing an article and publishing it on another site while including a link to your website. Guest blogging helps companies increase their site’s authority, which improves their Google rankings, and it also helps to enlarge direct traffic through referrals. Guest posting is an adaptable strategy and can be used to form a part of your B2C or B2B marketing strategies.

Here are some tips which will ensure your guest posting marketing strategy is effective:

  • Only post on sites that are connected to your niche
  • Pack your blog full of helpful information, and do not spam
  • Publish on highly authoritative websites which rank on the first page of Google
  • Limit the number of links in your post
  • Customize your content to the site’s audience, gradually building up the authority

Guest blogging is a must-try marketing strategy! Companies can either approach the website directly and pitch their guest post or use a 3rd party company to handle everything, including prospecting, negotiating, content creation, and posting. Both types of guest blogging marketing strategies work.

Guest blogs are perfect for companies looking to:

  • Increase targeted traffic 
  • Shoot up Google’s rankings through developing authority and accumulating backlinks
  • Acquiring social proof and leveraging the reputation of the site you publish on

If you are looking to climb Google’s rankings, win organic traffic, and drive up your referral traffic, guest posting should be included in your Google marketing strategies.

4. Influencer Marketing Strategy

Influencer marketing is one of the hottest social media marketing strategies, and for a good reason. Are you aware that influence marketing, on average, produces an ROI of 5X? That means for every dollar your company throws an influencer’s way; you can expect to make $5 in sales. That sounds like a pretty good strategy, right?

But what exactly is influencer marketing, and how do you use this strategy? Influencer marketing is basically where companies partner with people who have strong followings on social media platforms. Companies pay these people to advertise their products on their behalf. A classic example of influencer marketing is a model posting a picture on Instagram holding a product with a caption exposing all of its benefits.

Influencer marketing can be an extremely effective marketing strategy if you are looking to target a specific audience. By partnering with an influencer, you can instantly have access to millions of people who are perfect for your products, making this marketing strategy immensely popular.

How does influencer marketing produce such amazing results? Based on the latest marketing research, 49% of online shoppers use influencers to help them make purchasing decisions. With so many buyers relying on the opinions of influencers, it is no wonder that companies can hit such a crazy high ROI with influencer marketing strategies.

Instagram is the undisputed king when it comes to influencer marketing strategy. However, TikTok is emerging as another powerful social media platform. To ensure your company develops a sound influencer marketing strategy, you must track down influencers that have strong reputations, fit your brand, and do not overcharge. You must do a deep dive analysis of their followers to verify they are real and see if they match your target audience. These tips will prevent your company from paying for your products to be advertised to fake accounts or people who have no use for your products.

Best Marketing Strategies — Conclusion

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With so many different types of marketing strategies, finding the right one can be difficult. However, thanks to our helpful tips, you will be able to develop a multi-pronged and highly successful inbound marketing strategy. We recommend you try out all of the inbound marketing strategies such as:

  • Offering free trials
  • Hosting webinars
  • Guest posting
  • Influencer marketing

Whether we like it or not, inbound marketing strategies are the future. So there is no better time than today to alter your marketing strategy and start winning new customers and increasing your revenue. Please comment below on your favorite inbound marketing strategies and how they helped to develop your business.

Author’s Bio: 

Emily Moore is an English & programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.

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