April 8, 2021 - Anna Hughes
With Instagram considered as one of the most influential social media networks in the world, it has become the top platform for marketing opportunities. So how can you take advantage of the world’s favorite social network? By knowing every Instagram feature, including the lesser-known tricks, hacks and settings you might not know about.
With over a billion subscribers, 90% of users follow one or more businesses and 50% are more interested in a brand when they see ads for it on Instagram. These numbers point to one thing: Instagram is definitely a goldmine for businesses and digital marketers.
Content tags are a great way for influencers or businesses to promote brands. While sponsored content is the most common approach, adding a branded content tag is much better as it allows users to directly click on the brand’s profile if they are interested in the product.
To be able to use this Instagram feature, your partner needs to add you in their list of Approved Business Partners first. Once that’s done, you may now tag them in your sponsored content.
Want to take orders, book an appointment or accept seat reservations on your Instagram profile? Instagram makes it a lot easier to do business directly from their platform. Aside from Call, Text, or Email buttons, you may add action buttons such as:
These buttons sync up with popular third party tools to complete the desired action. For example, a restaurant can add a ‘Start Order’ button which is linked to a food order service such as Booksy or GrubHub wherein customers can get a menu and order food right from their profile.
While this is not necessarily an Instagram feature, this cool hack is not something many businesses are aware they can do. Did you know that a text published using special fonts get twice more engagement than a regular font? While emojis look great on your bio, make your profile stand out even further through the help of free font generators that can create eye-catching bios for you.
Control who is commenting on your feed by restricting accounts. This Instagram feature automatically hides a user’s comment on your posts without them ever finding out. The user will essentially still see the comment and so will you, but it will be hidden for everyone else.
This feature is great for both personal and business accounts (got an annoying acquaintance or colleague who keeps spamming your comments section?) and utilizing this Instagram feature will definitely limit the exposure of trolls and cyberbullies on your account.
Note: There is a block feature if you don’t want this user to see or comment in your account at all.
Create fun, engaging 15 to 30-second video clips and share them to your Stories, Explore Feed and Reels tab. Inspired by TikTok, the Reels tab has auto-play videos with content influenced by who you already follow, the type of content you interact with, and your current location.
This Instagram feature is intended to grab a user’s attention – make them laugh, surprise them, or inspire them to do something. If you know how TikTok videos tend to go viral, businesses should definitely take advantage of this feature especially for those with millennials as their target market.
With the global pandemic not going anytime soon, people are staying at home and buying everything they need online. Instagram shops was launched in May 2020 to make it easy for people to shop without having to leave the app.
With Instagram Live Rooms, businesses can now go live with up to 3 guests (previously, you could only have one guest). Having more guests allows businesses to reach new audiences, engage with the community, and drive sales real-time.
While this Instagram feature is not really new, a lot of businesses are still not aware on how to use interactive stickers effectively in their Stories.
Accidentally deleted a post? You now have the option to restore deleted content (posts, stories, IGTV videos) within 30 days of deletion.
There is now a central place to track a business profile’s performance, get tips and discover new Instagram features. The professional dashboard can be accessed from the within the profile and comes with three key features:
While most social media marketers and business owners use Instagram on a regular basis, most people underutilize Instagram’s features and just stick to basics. While this is okay, not taking advantage of these features can put a business behind from their competitors who know how to use social media to its fullest potential.
Instagram, like other major networks, is constantly evolving and businesses who want to get ahead should stay informed of the latest features and make a conscious effort to include them in their social media marketing strategy.
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