October 11, 2021 - Brittany Garlin
Welcome to the first publication of our State of Social Media Marketing: Agency Edition report in collaboration with Sendible! Agency Vista strives to provide a network that fosters authentic networking opportunities with brands, agencies, and marketing software. Over 218 marketing agencies worldwide came alongside industry leaders such as Jay Baer and Nilla Ali to participate in the report.
Marketing agencies continually evolve through the growth of technology and the rise of social media marketing. Understanding this evolution can assist in setting benchmarks for other agencies, bring more transparency for businesses, and improve products in the martech space.
Agency Vista would like to thank all of the vetted marketers that participated in the report to provide more transparency in the agency landscape. Are you ready to uncover these social media marketing trends and benchmarks to fuel your holiday strategy? Let’s take a look inside the State of Social Media Marketing: Agency Edition report!
Chapter one of our report focuses on overall social media marketing agency client management. This includes acquisition strategies, number of clients, client objectives, sales process management, and customer lifespan.
72.7% of the agency respondents anticipated growing their spend this year. The biggest contributor to their client’s social media marketing success has been the quality of the content they provided.
Chapter two of our report focuses on overall agency account management. This includes the number of employees dedicated to social media management, payment structure, time dedicated to social media management, social networks used, challenges managing paid accounts, client’s objectives, services offered, and more!
Agencies are dedicating 2-5 employees to focus on their client’s social media management. Having a diversified team available allows for a deep understanding of channel dynamics. There are no single-size-fits-all remedies when it comes to maximizing channel engagement. And strategies vary across each industry.
Chapter three of our report focuses on marketing agency tech stack trends. This includes the top tools for agencies, reporting software, and agency tech stack categories.
The pandemic has resulted in more remote collaboration, e-commerce, and a shift to the public cloud, which have accelerated, having a domino-like effect on agencies’ tech stacks. There are hundreds of tech stacks out there that have been created for agencies.
The Agency Vista Hub features and ranks the top marketing software used by the agencies on our network. Agencies must claim that they use that tool in order for it to appear in the Agency Vista Hub. If an agency stops using a software, then the search will reorder the tools in the Hub.
Sendible is an all-in-one social media management platform that is loved by thousands of digital marketers around the world.
Agency Vista enables platforms such as Sendible to launch partnership programs for their marketing agency customers and award them with verifiable badges.
Sendible Agency Partner Program includes digital marketing agencies that have excelled in using Sendible Social Media Management platform and have a proven track record of delivering social media results for their clients.
SharpSpring is a comprehensive revenue growth platform with robust sales and marketing automation features, functionality and performance.
If you’re looking for new tools to support your marketing in 2021, the Agency Vista Hub makes it easy for businesses to review and compare the top tools for marketers.
Are you a marketing software looking to boost brand awareness of your tool on Agency Vista? We’d be thrilled to assist.
We would like to thank all of the marketing agencies and industry experts who participated in the State of Social Media Marketing: Agency Edition survey in partnership with Sendible.
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