May 20, 2020 - Brittany Garlin

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Making an Impact: The Top Black-Owned Marketing Agencies

Black-owned marketing agencies bring a unique perspective, diverse skill set, and a deep understanding of inclusive marketing strategies.

These agencies bring a fresh perspective and innovative ideas to the table, which can help brands to stand out in a crowded marketplace.

Brands working with black-owned agencies can help to create more opportunities for people of color and promote a more inclusive culture within the industry.

Discover top-rated agencies based on service focus, industry experience, marketing tools, and more!

10 Black-Owned Marketing Agencies Making an Impact

1. Narratent Digital Marketing

Black-Owned Marketing Agencies Narratent Digital Marketing

Narratent Digital Marketing is a full-service digital marketing agency that specializes in helping businesses to increase their online presence and reach their target audience.

One of the unique things about Narratent Digital Marketing is that they focus on storytelling and creating compelling narratives to help businesses connect with their target audience. They understand that people remember stories more than facts.

The goal of Narratent Digital Marketing is to create a narrative that not only informs but also entertains and resonates with the target audience, making them more likely to take action.

Services offered:

  • Brand Strategy
  • Website Design
  • Email Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Digital Advertising
  • Marketing Technology

2. Consciously®

Black-Owned Marketing Agencies Consciously®

Consciously® is a top black-owned marketing agency that specializes in creating impactful and sustainable marketing campaigns for businesses of all sizes.

The agency is known for its commitment to diversity, equity, and inclusion and for its ability to create marketing strategies that resonate with diverse audiences.

Services offered:

  • Brand Strategy
  • Google Analytics Setup, Customization, & Audit
  • Social Media Strategy
  • Social Listening & Monitoring
  • Advertising
  • Marketing Performance Reporting
  • Strategic Thinking
  • Content Marketing
  • Influencer Marketing
  • Public Relations

3. DBC

Black-Owned Marketing Agencies DBC

DBC (Dream Bigger Communications) is a black-owned marketing agency that specializes in creating campaigns and strategies to help businesses connect with diverse audiences.

The agency’s mission is to provide businesses with the tools and insights they need to succeed in today’s increasingly diverse marketplace. With a focus on cultural relevance, DBC helps clients to build authentic connections with black consumers and other diverse audiences.

Services offered:

  • Brand Strategy + Positioning
  • Brand Architecture + Naming Convention
  • Brand Voice (How You Sound)
  • Visual Identity (How You Look)
  • Public Relations
  • Data Visualization
  • Launch + Implementation Plans
  • Customer Experiences
  • Environmental Design
  • Media Relations

4. TC Creatives

Black-Owned Marketing Agencies TC Creatives

TC Creatives was founded by a team of creative professionals who recognized the need for a marketing agency that understands the unique perspectives of black consumers.

Through a focus on cultural relevance, TC Creatives enables clients to create content and campaigns that resonate with the people they are trying to reach. They are known for their ability to not only understand the target audience but also to communicate in a way that speaks to them.

Services offered:

  • Strategy
  • Branding & Design
  • Web Design
  • Media Production
  • Social Media Management
  • Retargeting Marketing
  • Digital Advertising
  • Email Marketing
  • Brand Management
  • Community Management

5. Complex Creative

Black-Owned Marketing Agencies Complex Creative

Complex Creative is a black-owned marketing agency that is dedicated to helping businesses connect with diverse audiences through innovative, culturally-relevant campaigns.

The team at Complex Creative is known for their creativity, strategic thinking, and ability to produce results. They have a wealth of experience working with clients in a variety of industries and are committed to delivering the best possible service to their clients.

Services offered:

  • Branding
  • Website Design & Development
  • Social Media Management
  • SEO
  • Email Marketing
  • Copywriting
  • Public Relations

6. KBF Marketing

Black-Owned Marketing Agencies KBF Marketing

KBF Marketing is one of the top black-owned marketing agencies that specializes in helping businesses connect with diverse audiences through culturally-relevant campaigns.

The agency was founded by a team of marketing professionals who recognized the need for an agency that understands the unique perspectives and needs of black consumers.

Services offered:

  • Media Buying
  • Experiential Marketing
  • Social Impact and Cause
  • Digital Advertising
  • BIPOC Marketing Strategy
  • Brand Management

7. TB Media Group

Black-Owned Marketing Agencies TB Media Group

Tamika Bickham is the founder of TB Media Group, a full-service marketing agency that specializes in developing and executing innovative marketing strategies for businesses.

TB Media Group is known for its creativity, strategic thinking, and ability to produce results. They have a wealth of experience working with clients in a variety of industries and are committed to delivering the best possible service to their clients.

Services offered:

  • Video Production
  • Strategy & Planning
  • Social Media Marketing
  • Content Writing
  • Brand Photography
  • Speaking & Training

8. Tinted

Tinted

Founded in Baltimore, MD, Tinted is a brand consultancy and creative agency dedicated to supporting change-makers in their efforts to transform communities.

At Tinted, they understand that their clients are more than just businesses; they are organizations with a purpose and a mission to make a positive impact on the world.

That’s why they work closely with nonprofits, social enterprises, and institutions that are passionate about their cause and want to share their vision with intention. They believe that every organization has a unique story to tell, and their goal is to help them tell it in a way that resonates with their target audience and inspires them to take action.

Services offered:

  • Strategy Brief
  • Brand Audit
  • Brand Assets
  • Visual Direction
  • Content Strategy + Copywriting
  • Wireframing + Prototyping
  • Web Development using WordPress 

9. Oak Theory

Oak Theory

Oak Theory is a design studio that was founded with the goal of shifting the narrative in the design industry by centering diverse perspectives in digital design.

The studio was created by a woman of color, who recognized the need for a design agency that truly understands the unique needs and perspectives of businesses from diverse communities.

Oak Theory centers diverse perspectives in their work; they are committed to creating a more inclusive and equitable industry and to helping their clients create a positive impact on the world.

Services offered:

  • Product Design
  • DE&I Strategy
  • Web Design
  • Branding
  • Consulting

10. Brandifi

Brandifi

Brandifi is a faith-based business that aims to assist its clients in discovering and bringing their brand to life visually.

They understand the importance of having a clear sense of purpose and strive to use this understanding to help their clients develop their brands.

Whether it be through creating a logo, website, or other types of stationery and product designs, Brandifi is dedicated to helping its clients move towards their purpose and bring their brand to life.

Services offered:

  • Logo Designing
  • Content Writing
  • Photography
  • Frameworks and CMS
  • Print Design Focus

Wrapping up!

The marketing industry is constantly evolving and it’s important for brands to partner with agencies that can keep up with these changes and deliver results.

The agencies highlighted in this blog post such as Narratent Digital Marketing, Oak Theory and TC Creatives, have a wealth of knowledge and experience from working with major brands and have a proven track record of delivering results.

It’s important for brands to diversify their agency partnerships, and working with black-owned marketing agencies is a great way to do so.

These agencies bring a unique perspective and understanding of multicultural audiences, which is essential for brands looking to reach and connect with diverse audiences more effectively.

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