December 29, 2020 - Brittany Garlin

Influential Black-Owned Marketing Agencies to Follow in 2021

There are some moments in the history of mankind that have proven to be history-defining. That is because these moments changed the course of human civilization and set the pace for the future. In a society where social ills, such as racism, the internet has proven to be the ultimate leveller. We’ve gathered 12 of the very best black-owned marketing agencies to follow in 2021.

For a long time, the black community has had to struggle to gain as little as recognition for their uniqueness as a race of dark-skinned humans. They have had their intelligence and mental powers as a race questioned or scorned. However, times have changed, although not entirely desirable but commendable progress has been made with respect to the inclusion of the black community. 

With respect to this progress, the internet has proven to be really instrumental. It is like a small world in which racial constructs have been pulled down – although not entirely as humans still dictate conditions of human interactions. However, the internet as a whole has provided an equal platform for people of different race and color to thrive. It is not affected by the racial discriminations that plague our society in a sense. 

Although it could be argued that racism still finds expression as humans dictate all interactions on the internet, the focus here is on the internet as a safe space for the expression of individual and/or collective talents. In clearer terms, the internet has empowered a disadvantaged group in our society which is the black community.

As the resilient and creative race that they are, the black community has taken advantage of this opportunity and is changing the narrative. One of the areas in which the black community is making a strong and valid statement is digital marketing. Over the years, many black-owned agencies have risen through the limitations set on them by an unfair system to a point where they are now the major movers in digital marketing.

Influential Black-Owned Marketing Agencies to Follow in 2021

1. OnlineDrea: @onlinedrea

OnlineDrea is a black-owned agency that helps socially inclusive brands impact and empower more people through strategic digital marketing strategies. It offers a wide range of services, from training interested parties on the use of social media as a tool for growing business to helping brands manage their social media presence and grow their business in the process. 

One of the perks of following this particular agency is that you get free resources on digital marketing as a starter. This helps to lay a basic foundation as you go further in learning about digital marketing. 

Furthermore, they have a team of experts who have managed the social media presence of several brands and have registered major successes evidenced by the growth of the businesses of these brands. 

2. KSW Social Media Management: @kswsocialmedia

KSW Social Media Management, a boutique social media management company based in Las Vegas, is the product of a true social media lover and online community builder. It is founded by Kalea Sanders-Wright, a phenomenal black woman. She thrives on collaboration, organization, and good relationships. She is passionate about helping small businesses achieve their growth goals with marketing solutions that are effective and affordable.

Starting as a hobby, Kalea is passionate about helping entrepreneurs simplify their lives and benefit from social networking. Kalea often works as an extension of her clients, allowing them to focus on income-generating activities.

3. Goldiata Creative: @GoldiataCreative

Goldiata Creative is a digital marketing agency in Baltimore, MD. They help their clients achieve massive growth using powerful marketing strategies. In fact, they are so confident that their methods will generate results, they guarantee them. You get results, or you don’t pay.

They are a certified Minority Business Enterprise (MBE), Disadvantaged Business Enterprise (DBE) and Small Business Enterprise (SBE) company. Some of the services they offer include website development, email campaigns, social media, paid advertisements, search engine optimization, and so much more.

The owner and Chief Strategy Officer, Brian Taylor has been recognized by the Maryland Small Business Association as a top young entrepreneur. His mission is to give back to Baltimore City. 

4. Brazen Marketer: @brazenmarketer

Brazen Marketer is a marketing agency based in New York City. It assists nonprofits and small businesses win new clients with effective brand strategies and marketing executions. It is owned by Venessa Matthew who has 15 years of experience working with nonprofits and small businesses. She also has extensive market research experience with larger corporations such as PepsiCo, Dr. Pepper Snapple, Chase, and Toshiba. 

Brazen Marketer offers services that include group coaching, remote consulting, brand strategy, website services, content writing, email marketing, and social media marketing.

5. McLamb Group Media: @McLambGroupMedia

McLamb Group Media is a black-owned female-led digital marketing company that has a dedicated team of digital marketing professionals with decades of internet and SEO experience. McLamb works hard to dominate and push the boundaries of the digital marketing landscape. McLamb Group Media is a black-owned female-led digital marketing company that has a dedicated team of digital marketing professionals with decades of internet and SEO experience. McLamb works hard to dominate and push the boundaries of the digital marketing landscape.

Owner Anita built the company due to the demands of clients. Anita has spent the last five years teaching others SEO and marketing consulting.

6. Citizen Group: @citizengroup

Citizen Group is a top-notch agency that builds brands for companies and organizations that are ready to live their purpose and lead with their values. They create compelling campaigns and innovative initiatives that build brands as they make a positive social impact. 

The Citizen Group team is led by senior partners with decades of collective advertising, branding, marketing, and design experience working with Fortune 500 leaders, determined nonprofits, and innovative start-ups.

 By applying strategic thinking along with strong narrative and design skills across various forms of media – live and produced – they ensure that the sum becomes greater than the parts to achieve their aims.  

7. EraBright: @erabrightco

EraBright is a boutique digital marketing agency devoted to connecting businesses with their target audience to increase awareness, sales, and brand loyalty. Formed in 2016, EraBright specializes in lead generation via SEO, content marketing, paid advertising, and website design. They have a wide range of experience, expertise, and tools to create and implement strategic marketing campaigns developed to generate leads and sales for your business.

EraBright is a place where analytics and creativity collide. They are a team of passionate, dedicated digital marketing experts. They devote themselves to the craft of helping businesses grow online. Through transparency and step-by-step guidance, they are able to provide quality client service.

8. Noble Digital: @allenmartinez

Noble Digital is a growth agency that translates big data into meaningful business strategy and storytelling to supercharge brands in the digital age. It was founded by Allen Martinez.

Throughout his career, Martinez has launched creative branding and performance campaigns of all kinds – from B2B and B2C growth companies like Plated, Fundrise and Telesign, to large-scale corporations like Coca-Cola, Nestle, AT&T, Anheuser-Busch, Burger King, Hilton, Heineken, Orbitz, Wrigley, and more.

After many years of helping Fortune 500s Martinez has reverse-engineered these powerful frameworks to leverage Noble Digital as a platform to help launch and scale products and services to hit their goals.

9. Narratent: @narratentllc

Narratent is a black-owned digital marketing agency based in Chicago. As a small group of consultants, the team offers web design, search engine optimization, and social media marketing. The company likens its approach to client work as being an in-house marketing team for small business owners.

Owners Desmon Walker and Allen Shelton have spent over four years working in advertising and content marketing for large corporations and small startups. Narratent is now sought after by SMBs in Chicago, Washington DC, Los Angeles, Atlanta, Houston, and around the country.

10. Foote Communications: @footecomm

Foote Communications prides themselves on storytelling for the brands they represent to convey their message clearly. Whether it is a small business or a large corporation, this team dedicates itself to tangible results, no matter the client. They provide solutions, so it is unlikely this agency will let anyone down. 

The services they offer include public affairs, multicultural marketing, and social media strategies. Their efficient marketing strategies have earned them a place among the top black-owned agencies in the world. Top clients they work with include Tom Joyner Foundation, Denny’s, and Denton Black Film Festival.

11. JungleTopp Media: @jungletopp

JungleTopp Media strives to build solutions and drive business for brands that operate in virtually any industry with the implementation of modern skills and efficient strategies. 

They offer services that include digital marketing strategy, paid media, SEO, content creation, and social media, email marketing. Some of the top brands they work with are Wealthsimple, Reckitt Benckiser, MediaPRO, HubSpot. 

12. Black Creative Group: @blackcreativegroup

Black Creative Group is a black-owned marketing agency founded in an effort to empower your small business with a full range of marketing and advertising services. They are determined to provide brands with a return that is greater than their initial investment.

Their services include marketing retainers, branding, website design and development, and social media marketing. Brands they work with include Antoine Bethea, Juneteenth NYC Celebration, ELC Annual Recognition Gala.

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