December 10, 2020 - Rebecca Hey
Marketing your business is one of the most dreaded topics for any business owner — especially if you don’t have the help of a digital marketing agency. It is incredibly frustrating to put in all of the effort to create a quality product or a service that your customers love only to find that reaching more customers and getting your product out there is an insurmountable challenge. This is the point in time when you (a business owner or someone at the company responsible for marketing) begin to seriously think about marketing strategies and looking for experts to help you with this. This is, however, the point when you hit an unexpected roadblock. If you try to google “digital marketing agency near me” – you will see hundreds if not thousands of results, each – a great looking agency, awesome website, lively Twitter, or Instagram feed. Urg!
Here are a few things that we’ve seen people try:
As you can probably tell picking a digital marketing agency this way is similar to finding a needle in a hack stack. You might get lucky or you may just waste a lot of time and money.
There is also an option of trying to find reviews of these agencies — you can find reviews for many businesses, including agencies in many different places like Google Business, Yelp, Capterra. It would appear to be an infallible way of weeding out the garden. Simply search for a digital marketing agency with the best possible reviews and voila — you got yourself a winner. There is, however, one problem with this. In the best case, reviews will only represent the best projects for any agency. In the worst case, reviewers can simply be made up or even bought. G2, for example, offers vendors to send out $10 amazon gift cards to their customers for offering them a review.
Our idea was simple. If we can gather enough data from agencies on their performance and then collect marketing requirements from the businesses — we can offer businesses precise matching with the most qualified agencies for their specific requirements and budget.
Let’s say you operate a business producing furniture and you have few marketing objectives:
Agency Vista will translate this into the following marketing requirements that will be fed into our free matching algorithm :
When a digital marketing agency registers on Agency Vista they go through a number of steps when creating their profiles. You can find examples of these profiles in our marketing agency search. There are a few required steps:
Now that we have all this verified data about the agency, it becomes fairly straight forward to connect your business with the best possible marketing firm. So based on your prior requirements, we can easily connect you with an agency that:
Note also that we rank agencies that we find based on all of this information. This means that agencies that manage the greater portion of their clients within your budget will be ranked higher in your search.
Agency Vista will also deliver your marketing requirements to top agencies and have them respond back with proposals. This allows you to skip past the many well-crafted pitch decks and lengthy sales calls and get straight to what you’re actually looking for — scaling your business’s growth.
Allowing businesses to find marketing agencies based on specific requirements and to do so in a data-driven way instead of doing it anecdotally is extremely efficient for both the business and the agencies. The businesses find marketing agencies quickly and marketing agencies don’t get pinged about projects that they can’t help with either based on budget, industry, type of project, timeline, etc.
Our matching algorithms are getting smarter. Our team is actively working on machine learning technologies to ensure that we can do more for our agencies and clients. Our goal is not only to make the initial introduction but to also assist both the business and agency along the way with proactive performance monitoring and advice.
If you are a business and I looking for a marketing agency to help with your marketing efforts I would recommend starting with Find Agency which will be automatically matched you with top marketing agencies or using our Agency Search where you can browse and compare thousands of marketing agencies on your own.
If you are a marketing agency, you can create a marketing agency profile. This profile is free, takes just a few minutes to set up and gives your agency access to Agency Vista ecosystem, and offers a number of benefits in the process such as our Verified Badge and top rankings in our marketing agency search.
We would love to hear from you! Ping us any time — we’re always here to help.
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Agency Vista is the new way for brands to find and easily connect with marketing agencies. Explore 47,223 verified profiles and reviews to find the right agency for your business.
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